Good morning.

First day in Williamsburg, Brooklyn. On the agenda: get an American number, see how long it takes to get to the agency and maybe stop by a flea market or two.

Byebye Brandkärr, hello Brooklyn!

Tomorrow I officially move from Nyköping, Sweden to Brooklyn, New York! Here are the answers to the questions I've been getting from most people:

1. No, I don't know where I'm going to live yet. I have one week booked at a hostel in Williamsburg and i'll start looking for a place to stay when I get there. All tips welcome!
2. Yes, I'm coming home to Sweden for Christmas. I haven't been this excited about Christmas since I was about 5!
3. The design agency I'm going to be at is called MSLK in Queens. They're about 6 people at the agency and work with beauty and fashion branding and are really into sustainable design. More to come on the agency when I get there of course!
4. My internship is about 3 1/2 months so I'll be coming home to Sweden again on March 20th to finish up the last two weeks of school and our final exhibition. After that I'm free to work!

I'll be updating on everything that's going on in New York so don't forget to check back now and then (or add me to your RSS feed). Laters!

Splice Today: a lesson for Aol.

I remember seeing an idea similar to Aol.s logo a while back, but that actually works. The reason: there's a strong, well thought out idea behind it. Unlike Aol. who don't really seem to have a message or basically any reason at all for their shifting logotyp, Post Typography have created a user-generated logo for Splice Today that the readers themselves can be a part of. They explain it like this:

Rather than a single logo, the emerging web magazine Splice Today has a constantly growing database of logos that are drawn and submitted by the website's users. Making the most of Splice's online format and forward-thinking editorial stance, this flexible identity system lives on the web without the typical constraints of print publications.


And that makes all the difference. Because it's so easy to see right through an idea with out any substance, we're not that easily fooled.

AOL to aol. We don't buy it.

AOL has rebranded themselves as Aol. and have unfortunately failed miserably, again and again. Looking at their Brand Identity sneak preview video really explains where it all went wrong: "Hey look at this crazy stuff. Paint's flying in the air, people are rocking out! Look how hip and cool we are. Yeah!" This new ever-changing logo just makes me feel like AOL (oh sorry, Aol.) is a company that is so unsure of themselves that they thought this would be a safe bet that would appeal to everyone. Nice try.

Beck + Charlotte = LOVE

This is a happy, happy day! I can't believe I haven't heard that the magnificent Beck is producing the sweet Charlotte Gainsbourgh's new album. I just got a glimpse of the completely insane video for their new single "Heaven Can Wait", which is already stuck in my head. I could go on and on but it's better if you just have a look for yourself.


Can't wait for the album due to come out January 26th.
P.S. If you haven't listened to Charlotte before please start now. Oh, and don't forget where all that talent came from!

Midlake The Courage of Others

Midlake is releasing a new album in February, I'm really liking this cover design. Don't know who's done it though unfortunately.

Kobra om Reklam

Alternative advertising, Mad Men, Ruth Ansel and Roy Andersson all in one episode - Watch Kobra on Advertising (Swedish).

Bauhaus Archive

Back from a few full-packed days in Berlin which was basically history lessons by day, grungy underground clubbing by night. Apart from all the amazing graffiti everywhere I would have to say that one of the most inspirational design elements was our visit to the Bauhaus museum. The Bauhaus school used to be one of the most influential schools of architecture, design, and art of the 20th century only operating from 1919-1933. The Bauhaus Archive now holds a collection of pieces produced at the school. One of my favorite designers, Josef Albers, was a student there.

The museum

Unfortunately we couldn't take pictures in the gallery, but here's the shop.

Design by Josef Albers

More pictures from the trip here and here.

Jetzt fahre ich nach Berlin!

On Monday November 9th it's the 20 year aniversary of the fall of the Berlin wall. That's where I'm going to be!

New Work: Kungsholmens Kontorshotell

Kungsholmens Kontorshotell in Stockholm was founded in 2007 and offers service office spaces to small and medium-sized enterprises. For our final degree project we were asked to present a new logotype, website and corporate identity, including: business cards, brochure, envelopes and templates for invoice, news letter and sell sheet. You can see our final project in my web portfolio.

Rickard and Hans treated us to a nice big dinner at Grill where we feasted on meat and cocktails.

Client project presentations - one down, one more to go!

Today we presented our final project at school. And tomorrow we'll be presenting it to our client, Kungsholmens Kontorshotell and hopefully ending the day with a few bottles of champagne. I'll hopefully get the new corporate identity up in my portfolio by the weekend, check back soon!

Zinkplaat Mooi Besoedling

Although I think the age of CDs is pretty much dead this is a cool concept. Designed by Fanakalo from South Africa, who has a pretty impressive portfolio. Guitar pick included!

Decade by decade

At Stockholm Stadsmuseum they have an exhibition on typical attributes of homes from different decades. I especially liked these different wallpapers along with illustrations of typical furniture from that era. Very nice!